Label Development

Label Development



When Godshill Orchards decided on a re-brand they contacted Smart in Design to help facilitate this. We made the Godshill Orchards logo with a hand-written font for an organic feel, to work in landscape and portrait formats.


We re-designed labels for their cherry and apricot products, keeping the branding consistent across the range. We took a photograph of a chalkboard to use for the background of the labels and used a chalk white colour for the handwritten fonts. There were various design revisions along the way with lots of variables to consider.



The designs were drafted with a hand drawn feel combined with a simplistic splash of colour to depict the product within. The jars were carefully measured so that the graphics would sit central on hexagonal jars.


The printing of the labels were carried out digitally in a cost effective way. The wine bottle however was a more expensive product that required a specialist printing process; the labels were designed to be clear with a white ink finish, so that when the product was used up you could see straight through the bottle.